MYTH ABOUT SIGNAGE

A common myth about signage is “My customers already know where my business is located.” 85% of small business customers are located or work within 5 miles of the business. However, demographic studies show that 18–20% of the population is relocating annually. To maintain or grow a business, it is necessary to advertise so that new prospects in your area know where to find you. A sign is an inexpensive way to accomplish this.

COMPARE THE ADVERTISING COST VS EXPOSURE

Business invests $30,000 in signage
• 7 year life
• Traffic count 30,000–60,000
• Cost per 1000 views: $.20–.40

Compare to:
• Newspaper: $3.13 per 1000 views
• Television: $13.20 per 1000 views

Surveys of customers have shown that customers are attracted to business by the following:
• Signage: 49%
• Word of Mouth 35%
• Newspaper: 2–3%
• TV: 1%

WHAT TYPES OF SIGNAGE WILL YOUR BUSINESS NEED?

• Way finding/Directional
• Parking Lot Identification / ADA
• Channel Letters
• Dimensional Letters
• Illuminated/Neon
• Post/Panel sign
• Monument sign
• Interior identification / ADA
• Directories
• Grand Opening/Opening Soon Banners
• Displays
• Retail merchandising/POP
• Large format graphics
• Floor Graphics / Window Graphics
• Menu boards
• Trade Show Exhibits & Printing for Exhibits
• Promotional Items
• Decals/Labels
• Mobile Advertising: Magnetics /Vehicles Graphics/ Fleet Graphics

Tel: (203) 975-8344        Fax: (203) 975-8199